Leeds Festival 2009 - Arctic Monkeys 2004-2005

They began to grow in popularity across the north of England, receiving attention from BBC Radio and the British tabloid press. A local amateur photographer, Mark Bull, filmed the band's performances and made the music video to "Fake Tales of San Francisco", releasing it on his website, alongside the contents of Beneath the Boardwalk — a collection of the band's songs which he named after a local music venue. In May 2005, Arctic Monkeys released their first single, Five Minutes with Arctic Monkeys, featuring the songs "Fake Tales of San Francisco" and "From the Ritz to the Rubble". This release was limited to 500 CDs and 1000 7" records, but was also available to download from the iTunes Music Store. Soon after, the band played at the Carling Stage of the Reading and Leeds Festivals, reserved for less known or unsigned bands. Their appearance was hyped by much of the music press and the band was watched by an unusually large crowd. The critically-acclaimed performance included spontaneous singalongs of tracks that were only available as demos on the Internet.
The band refused to change their songs to suit the industry and resisted signing to a record label — "Before the hysteria started, the labels would say, 'I like you, but I'm not sure about this bit, and that song could do with this changing...' We never listened." Their cynicism towards the industry was such that record company scouts were refused guaranteed guest list entry for their gigs, a move described by MTV Australia as "We've got this far without them — why should we let them in?".  The success of the strategy was illustrated with a series of sell-out gigs across the UK and Ireland.
Eventually, they signed to Domino in June 2005. The band said they were attracted to the "DIY ethic" of Domino owner Laurence Bell, who ran the label from his flat and only signed bands that he liked personally. The UK's Daily Star reported that this was followed in October by a £1 million publishing deal with EMI and a £725,000 contract with Epic Records for the United States. Arctic Monkeys denied this on their website, dubbing the newspaper "The Daily Stir". However, Domino have licensed the Australian and New Zealand publishing rights to EMI and th Japanese rights to independent label Hostess.
Their first single with Domino, "I Bet You Look Good on the Dancefloor", was released on 17 October 2005 and went straight to #1 on the UK Singles Chart, beating Sugababes and Robbie Williams. Four months later, they made their first appearance on the cover of NME. Their second single, "When the Sun Goes Down" (previously titled "Scummy"), released on 16 January 2006, also went straight to #1 on the UK Singles Chart, selling 38,922 copies and taking over that position from Shayne Ward. The band's was unsuccessful marketing or advertising which led some to suggest that it could signal a change in how new bands achieve recognition.

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